branding + web design • august 2018
gin & Kin
Gin & Kin is a family-run business in St. Louis offering the finest level of custom embroidery and embossing. Owned by two sisters, their mission is to change your perception of personalization by modernizing the monogram.
To create an e-commerce mobile-responsive website that allowed customers to browse Gin & Kin’s wide selection of products and purchase the items + add a monogram while remaining in compliance with Missouri product vs service tax laws.
During the process of building the website, the clean and minimalistic feel of the site dictated new branding for Gin & Kin. They stopped using their previous logo and we created a new logo suite that you can see used on their website, social media channels and their print products in shop. With the creation of their new site, Gin & Kin is now able showcase their monogram fonts digitally, build their email list and take online sales all from one place all under a simplified brand identity.