BRAND IDENTITY, ECOMMERCE DESIGn • FEBRUARY 2019
lark skin co.
THE CLIENT
LARK Skin Co. is an all-natural skincare company based in Webster Groves. Originally a solely social media client, LARK asked me to slowly take on more projects until I joined the team full time in November 2018 as Creative Director with a goal to create a cohesive brand and launch LARK into our next phase of growth.
THE TASK
To completely revise the LARK brand: including messaging (mission, vision, values), visual identity (logo, brand colors), product naming and more. Digitally launch a brand new ecommerce website, social and email marketing campaign.
THE RESULT
Engagement: After the rebrand, social engagement increased on all channels, specifically resulting in three times more user-generated content.
Sales: Since the company’s rebrand, LARK has increased sales 180%, orders have increased 120%, and online sessions increased 215% all over the previous period.
Feedback and Data: A few months after introducing the rebrand, we launched a comprehensive marketing campaign called the Campaign for Confidence as the nationwide launch of the rebrand. In a small, randomly selected focus group, 100% of the participants said the new messaging resonated with them and they would purchase LARK Skin Co. based on three factors: authenticity of message, clout of campaign participants and overall product branding.
We also received positive feedback from mass retailers at a trade show in October which have turned into continued conversations today.
brand messaging
MISSION
Our mission is to create a space in the beauty industry for community and connection, where we deliver natural and effective alternatives to traditional products.
VISION
LARK’s vision is to cultivate a community of confident, educated and empowered women who feel confident in their skin, their choices and their future.
VALUES
Quality | Our products are mindfully made with high-quality natural ingredients. We will never compromise the quality of our product because we understand the importance of the peace of mind when it comes to what you put on your skin.
Simplicity | We believe in using minimal ingredients for maximum impact. Our philosophy is rooted in simplicity stemming from the ground, literally. We believe less is more not just with our ingredients but also in your skincare routine.
Integrity | We consider ourselves a consciously clean company. From our products and services to our passions and customer relationships, our ethics drive every aspect of LARK.
Transparency | Trust is an important piece of the self-love journey. With Lark, what you see is what you get, because we believe that’s how every relationship should be honored.
Efficacy | Our products yield real results using real ingredients, always delivering on their promise. We stand behind our products.
Individuality | Everyone’s skin is unique, that’s why we created the Ritual Bar. We can celebrate your individuality through hundreds of custom ingredient combinations.
