THE CLIENT

Southside Wine + Spirits is a family-run Wine Society with the soul purpose to create community and savor the small moments within South St. Louis City.

THE TASK

The task at hand was to create an elevated brand that boasted both parts sophistication and heritage. The logo should have a nod to the term Southside, without being too exaggerated.

THE RESULT

During the process of building the brand, an event opportunity sped up our timeline several weeks. This created challenges, but thinking strategically under pressure resulted in a strong brand. Additionally during the process, the client secured a brick-and-mortar shop, and a final logo variation was created and now proudly displayed on the window on Hampton Avenue!