SOCIAL MEDIA STRATEGY + EXECUTION • june 2018 TO PRESENT
tower grove farmers’ market
Tower Grove Farmer's’ Market is the largest grower-only market in the region. TGFM has gone from hosting 13 vendors per week in 2006 to more than 60 per week in 2018. The Market has expanded to Tuesday evenings and also operates a second Farmers’ Market in Richmond Heights at The Boulevard.
To serve and support the TGFM vendors and to create the same community with TGFM’s online followers as the Markets do every Tuesday, Saturday and Sunday.
In one season, the TGFM Instagram account grew by 120% — from 5,200 followers to 11,400 followers — nearly tripling in only ten months. Twitter increased by 15% and Facebook increased by 10%.