SOCIAL MEDIA STRATEGY + EXECUTION • june 2018 TO PRESENT

tower grove farmers’ market

 

The Client

Tower Grove Farmer's’ Market is the largest grower-only market in the region. TGFM has gone from hosting 13 vendors per week in 2006 to more than 60 per week in 2018. The Market has expanded to Tuesday evenings and also operates a second Farmers’ Market in Richmond Heights at The Boulevard.

 

THE TASK

To serve and support the TGFM vendors and to create the same community with TGFM’s online followers as the Markets do every Tuesday, Saturday and Sunday.

 

The Result

In six months, the TGFM Instagram account grew by 80% — from 5,200 followers to 9,400 followers — nearly doubling in only three quarters of a season. Twitter increased by 14% and Facebook increased by 10%.