The Client

Tower Grove Farmer's’ Market is the largest grower-only market in the region. TGFM has gone from hosting 13 vendors per week in 2006 to more than 60 per week in 2018. The Market has expanded to Tuesday evenings and also operates a second Farmers’ Market in Richmond Heights at The Boulevard.

THE TASK

To serve and support the TGFM vendors and to create the same community with TGFM’s online followers as the Markets do every Tuesday, Saturday and Sunday.

The Result

In one season, the TGFM Instagram account grew nearly 200% — from 5,200 followers to 15,400 followers in only ten months. Twitter increased by 15% and Facebook increased by 10%.